Customer Retention Consultancy
Building experiences that keep your customers coming back.
What is The Customer Experience Factory
We engineer customer love. Led by Tumelo Mphirima and formerly known as Casuistry Institute, we've spent over five years helping businesses build systems that turn customers into lasting, profitable relationships.
Customer love isn't just a feeling; it's something you build on purpose. We believe every great customer relationship is the result of deliberate design: the right experience, at the right moment, delivered consistently. That's what we help you create.
Our Services
Win customers. Then keep them.
Every service we offer is deliberately designed to shape how customers experience your business, from the moment they discover you to the moment they decide to stay.
testimonials
What Our Clients Say
The best way to know us is to hear from them.

Cézanne Britain
Managing Director
"We enjoyed working with the CX Factory team on the BR Law profile revamp. Thank you for your efforts throughout the project. Wishing you every success as you continue to grow!"

Britain Renecke Law

Alungile Sixishe
Chief Executive Officer
CX Factory turned a complex strategy into clear action. They understood how people think and moved fast, giving our go-to-market plan real clarity and confidence.


