Customer Retention Consultancy

Building experiences that keep your customers coming back.

What is The Customer Experience Factory

We engineer customer love. Led by Tumelo Mphirima and formerly known as Casuistry Institute, we've spent over five years helping businesses build systems that turn customers into lasting, profitable relationships.

Customer love isn't just a feeling; it's something you build on purpose. We believe every great customer relationship is the result of deliberate design: the right experience, at the right moment, delivered consistently. That's what we help you create.

Our Services

Win customers. Then keep them.

Every service we offer is deliberately designed to shape how customers experience your business, from the moment they discover you to the moment they decide to stay.

CXF_001

Customer Retention Management

We design and implement the retention infrastructure your business needs to reduce churn and grow customer lifetime value.

Digital Marketing Advisory

Sales Enablement

CXF_001

Customer Retention Management

We design and implement the retention infrastructure your business needs to reduce churn and grow customer lifetime value.

Digital Marketing Advisory

Sales Enablement

testimonials

What Our Clients Say

The best way to know us is to hear from them.

Portrait image of recently hired tech professional
Cézanne Britain

Managing Director

"We enjoyed working with the CX Factory team on the BR Law profile revamp. Thank you for your efforts throughout the project. Wishing you every success as you continue to grow!"

Company logo that hired professional
Britain Renecke Law
Portrait image of recently hired tech professional
Alungile Sixishe

Chief Executive Officer

CX Factory turned a complex strategy into clear action. They understood how people think and moved fast, giving our go-to-market plan real clarity and confidence.

Company logo that hired professional
Motherland OMNi

© The Customer Experience Factory (Pty) Ltd 2026

© The Customer Experience Factory (Pty) Ltd 2026

© The Customer Experience Factory (Pty) Ltd 2026